A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.

About

I’m a Founding Product Designer based in Colorado with over a decade of experience designing products.

I’m drawn to ambitious teams that believe great products are built through curiosity, craft, and relentless iteration. The best ideas rarely arrive fully formed. They emerge by questioning assumptions, exploring deeply, and refining every detail until the experience feels inevitable.

I care about products that earn trust through thoughtful interaction, visual craft, and a genuine understanding of the people using them. I believe evidence should guide decisions, but craft is what transforms something useful into something people remember.

I’m always looking to work with people who care deeply about what they build because products deserve that level of intention.

My approach

Learn. Observe the core user problem in the real world and name it clearly.

Explore. Challenge existing solutions and explore alternative ones through sketching, prototypes, motion, haptics, and sound.

Ship. Build and ship a test, then watch how people actually use it.

Refine. Follow the signal and shape the product with intent.

Experience

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Ren by Qi

    2025 - Current

    Building an AI health researcher from 0→1, shaping product strategy, core experiences, and daily engagement.

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Ro

    2024 – 2025

    Designed healthcare experiences across orders, billing, and subscriptions, making complex workflows feel simple.

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Whatnot

    2021 - 2024

    Crafting product design alongside top-tier designers, PM's, and engineers, driving innovation and user experience.

  • Fantasy

    2020 - 2021

    Developed design systems, vision strategies, and motion design for Salesforce and Meta, collaborating with elite designers.

  • Dynamic image of a surfer riding a wave, reflecting the energetic and fluid nature of the Altra project that entailed art and design for numerous shoe launches and digital products.

    Altra

    2019 - 2020

    Led art and design for numerous shoe launches, managed digital products like Shoe Finder, fueled by a passion for running.

  • Photo of a robotic arm over a wooden surface, indicative of the Mondo Robot's project scope, which involved designing systems, motion, and product interfaces for high-profile clients.

    Mondo Robot

    2018 - 2019

    Designed systems, motion, and product interfaces for high-profile clients like Coachella and Specialized.

  • Café scene with people interacting, representing Made's project, which involved creating brand engagement strategies for major brands such as Lyft, New Balance, and Beats.

    Made

    2016 - 2018

    Created campaign strategies for major brands such as Lyft, New Balance, and Beats, enhancing brand engagement.

  • An interactive card from a professional portfolio displaying a blurred image of a busy shopping mall interior with multiple levels. A white circular icon with a play symbol is overlaid, suggesting multimedia content related to CP+B's 2014-2015 campaign in Boulder, where apprenticeship experience involved crafting influential campaigns for world-renowned brands.

    CP+B

    2014— 2015

    As an Apprentice, crafted campaigns that shaped culture for some of the world’s most recognized brands.

Education

2011 — 2015

Western Colorado University

I hold a BA in Graphic Design with a minor in Business, combining visual craft with an understanding of how design supports business decisions.

Past Clients

Notes

Thoughts and observations on product design, decisions, and craft.

  • Observe •

  • Inherited •

  • 0 to 1 •

Focus

Craft

I focus on visual craft as a differentiator. Intentional design helps products stand out, build trust, and feel considered to the people using them.

AI

I use AI to accelerate iteration, not replace thinking. It helps me prototype in code, explore more ideas, validate interactions earlier, and improve the quality of what ultimately ships.

Research

I care about the people using the product. I sit with users to observe friction and surface what actually matters.

Strategy

I make the user problem clear and work to align the team around it. When value is added, the business wins.

Motion

I care deeply about motion. I focus on movement that brings interfaces to life, communicates status, and guides understanding through response.

Inspiration

A collection of thinkers, designers, and artists whose ideas have shaped how I approach my work.

  • "Make something people want"

    Graham’s writing keeps me focused on real user problems. If people don’t need it, it doesn’t matter.

    Paul Graham

    Essays

  • "People don’t buy what you do; they buy why you do it"

    Sinek’s work pushes me to design with purpose first. If the "why" isn’t clear, neither is the experience.

    Simon Sinek

    Book

  • “I try to create work that feels open—something that anyone can engage with”

    KAWS’ ability to remix the familiar reminds me that great design can be playful and unexpected.

    Brian Donnelly

    Bio

  • "I’m interested in the tension between control and chaos"

    Davie’s work reminds me that movement and rhythm matter. Great design isn’t static—it flows.

    Karin Davie

    Bio

  • "Ideas are easy. Execution is everything"

    Doerr’s thinking reinforces that clear goals drive real impact. His OKR framework is a reminder that ambition is nothing without focus and measurable outcomes.

    John Doerr

    Book ↗

  • "Simplification is one of the most difficult things to do."

    Ive’s work challenges me to remove everything unnecessary until only what matters remains.

    Jony Ive

    Book

  • "Find something to believe in, and find it for yourself."

    Kojima’s work reminds me that great ideas aren’t given—they’re discovered. Creativity comes from questioning everything and forging your own path.

    Hideo Kojima

    Wiki ↗

A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.

About

I’m a Founding Product Designer based in Colorado with over a decade of experience designing products.

I’m drawn to ambitious teams that believe great products are built through curiosity, craft, and relentless iteration. The best ideas rarely arrive fully formed. They emerge by questioning assumptions, exploring deeply, and refining every detail until the experience feels inevitable.

I care about products that earn trust through thoughtful interaction, visual craft, and a genuine understanding of the people using them. I believe evidence should guide decisions, but craft is what transforms something useful into something people remember.

I’m always looking to work with people who care deeply about what they build because products deserve that level of intention.

My approach

Learn. Observe the core user problem in the real world and name it clearly.

Explore. Challenge existing solutions and explore alternative ones through sketching, prototypes, motion, haptics, and sound.

Ship. Build and ship a test, then watch how people actually use it.

Refine. Follow the signal and shape the product with intent.

Experience

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Ren by Qi

    2025 - Current

    Building an AI health researcher from 0→1, shaping product strategy, core experiences, and daily engagement.

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Ro

    2024 – 2025

    Designed healthcare experiences across orders, billing, and subscriptions, making complex workflows feel simple.

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Whatnot

    2021 - 2024

    Crafting product design alongside top-tier designers, PM's, and engineers, driving innovation and user experience.

  • Fantasy

    2020 - 2021

    Developed design systems, vision strategies, and motion design for Salesforce and Meta, collaborating with elite designers.

  • Dynamic image of a surfer riding a wave, reflecting the energetic and fluid nature of the Altra project that entailed art and design for numerous shoe launches and digital products.

    Altra

    2019 - 2020

    Led art and design for numerous shoe launches, managed digital products like Shoe Finder, fueled by a passion for running.

  • Photo of a robotic arm over a wooden surface, indicative of the Mondo Robot's project scope, which involved designing systems, motion, and product interfaces for high-profile clients.

    Mondo Robot

    2018 - 2019

    Designed systems, motion, and product interfaces for high-profile clients like Coachella and Specialized.

  • Café scene with people interacting, representing Made's project, which involved creating brand engagement strategies for major brands such as Lyft, New Balance, and Beats.

    Made

    2016 - 2018

    Created campaign strategies for major brands such as Lyft, New Balance, and Beats, enhancing brand engagement.

  • An interactive card from a professional portfolio displaying a blurred image of a busy shopping mall interior with multiple levels. A white circular icon with a play symbol is overlaid, suggesting multimedia content related to CP+B's 2014-2015 campaign in Boulder, where apprenticeship experience involved crafting influential campaigns for world-renowned brands.

    CP+B

    2014— 2015

    As an Apprentice, crafted campaigns that shaped culture for some of the world’s most recognized brands.

Education

2011 — 2015

Western Colorado University

I hold a BA in Graphic Design with a minor in Business, combining visual craft with an understanding of how design supports business decisions.

Past Clients

Notes

Thoughts and observations on product design, decisions, and craft.

  • Observe •

  • Inherited •

  • 0 to 1 •

Focus

Craft

I focus on visual craft as a differentiator. Intentional design helps products stand out, build trust, and feel considered to the people using them.

AI

I use AI to accelerate iteration, not replace thinking. It helps me prototype in code, explore more ideas, validate interactions earlier, and improve the quality of what ultimately ships.

Research

I care about the people using the product. I sit with users to observe friction and surface what actually matters.

Strategy

I make the user problem clear and work to align the team around it. When value is added, the business wins.

Motion

I care deeply about motion. I focus on movement that brings interfaces to life, communicates status, and guides understanding through response.

Inspiration

A collection of thinkers, designers, and artists whose ideas have shaped how I approach my work.

  • "Make something people want"

    Graham’s writing keeps me focused on real user problems. If people don’t need it, it doesn’t matter.

    Paul Graham

    Essays

  • "People don’t buy what you do; they buy why you do it"

    Sinek’s work pushes me to design with purpose first. If the "why" isn’t clear, neither is the experience.

    Simon Sinek

    Book

  • “I try to create work that feels open—something that anyone can engage with”

    KAWS’ ability to remix the familiar reminds me that great design can be playful and unexpected.

    Brian Donnelly

    Bio

  • "I’m interested in the tension between control and chaos"

    Davie’s work reminds me that movement and rhythm matter. Great design isn’t static—it flows.

    Karin Davie

    Bio

  • "Ideas are easy. Execution is everything"

    Doerr’s thinking reinforces that clear goals drive real impact. His OKR framework is a reminder that ambition is nothing without focus and measurable outcomes.

    John Doerr

    Book ↗

  • "Simplification is one of the most difficult things to do."

    Ive’s work challenges me to remove everything unnecessary until only what matters remains.

    Jony Ive

    Book

  • "Find something to believe in, and find it for yourself."

    Kojima’s work reminds me that great ideas aren’t given—they’re discovered. Creativity comes from questioning everything and forging your own path.

    Hideo Kojima

    Wiki ↗

A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.