A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.

About

I'm a Product Designer at Ro, based in Colorado, with over a decade of experience across agencies and in-house teams. I specialize in designing interfaces and leading teams to launch products, particularly for early-stage startups in fintech, ecommerce, AI, data, lifestyle, and healthtech. My work spans startups to global brands.

I’m grateful for every collaborator who’s helped turn bold ideas into reality—success is always a team effort.

What I do, design interfaces and help teams build products from 0 to 1.

Why I do it, I believe in building digital products that unite minimalism with playfulness. I seek partnerships with teams committed to creating products that positively impact the lives of those who use them.

How I strive to do it,

First, learn. Uncover the core problem, envision a better future, form hypothesis, and align on success metrics.

Second, ideate. Studying how others have solved similar problems while challenging their approach. Explore solutions iteratively through sketching, interactive prototypes, haptics, animation, sound, and 3D renders. Push ideas that serve both the user and the business.

Third, develop. Uphold the principle that execution is key, ship early, test in the real world, and refine based on what actually matters.

Fourth, realize. Did the success metrics prove the hypothesis? Track results, share insights, and refine based on what you learn.

If this resonates, Let’s talk ↗

Notes

Short, practical notes on design, sharing what’s worked for me and the approaches that can help shape useful, impactful solutions.

Green Fern
Green Fern
Let the user problem drive the solution

Product Thinking

Experience

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Whatnot →

    2021 - Present • Remote

    Crafting product design alongside top-tier designers, PM's, and engineers, driving innovation and user experience.

  • Fantasy →

    2020 - 2021 • Remote

    Developed design systems, vision strategies, and motion design for Salesforce and Meta, collaborating with elite designers.

  • Dynamic image of a surfer riding a wave, reflecting the energetic and fluid nature of the Altra project that entailed art and design for numerous shoe launches and digital products.

    Altra

    2019 - 2020 • Denver

    Led art and design for numerous shoe launches, managed digital products like Shoe Finder, fueled by a passion for running.

  • Photo of a robotic arm over a wooden surface, indicative of the Mondo Robot's project scope, which involved designing systems, motion, and product interfaces for high-profile clients.

    Mondo Robot →

    2018 - 2019 • Boulder

    Designed systems, motion, and product interfaces for high-profile clients like Coachella and Specialized.

  • Café scene with people interacting, representing Made's project, which involved creating brand engagement strategies for major brands such as Lyft, New Balance, and Beats.

    Made →

    2016 - 2018 • Boulder

    Created campaign strategies for major brands such as Lyft, New Balance, and Beats, enhancing brand engagement.

  • An interactive card from a professional portfolio displaying a blurred image of a busy shopping mall interior with multiple levels. A white circular icon with a play symbol is overlaid, suggesting multimedia content related to CP+B's 2014-2015 campaign in Boulder, where apprenticeship experience involved crafting influential campaigns for world-renowned brands.

    CP+B →

    2014— 2015 • Boulder

    As an Apprentice, crafted campaigns that shaped culture for some of the world’s most recognized brands.

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Whatnot →

    2021 - Present • Remote

    Crafting product design alongside top-tier designers, PM's, and engineers, driving innovation and user experience.

  • Fantasy →

    2020 - 2021 • Remote

    Developed design systems, vision strategies, and motion design for Salesforce and Meta, collaborating with elite designers.

  • Dynamic image of a surfer riding a wave, reflecting the energetic and fluid nature of the Altra project that entailed art and design for numerous shoe launches and digital products.

    Altra

    2019 - 2020 • Denver

    Led art and design for numerous shoe launches, managed digital products like Shoe Finder, fueled by a passion for running.

  • Photo of a robotic arm over a wooden surface, indicative of the Mondo Robot's project scope, which involved designing systems, motion, and product interfaces for high-profile clients.

    Mondo Robot →

    2018 - 2019 • Boulder

    Designed systems, motion, and product interfaces for high-profile clients like Coachella and Specialized.

  • Café scene with people interacting, representing Made's project, which involved creating brand engagement strategies for major brands such as Lyft, New Balance, and Beats.

    Made →

    2016 - 2018 • Boulder

    Created campaign strategies for major brands such as Lyft, New Balance, and Beats, enhancing brand engagement.

  • An interactive card from a professional portfolio displaying a blurred image of a busy shopping mall interior with multiple levels. A white circular icon with a play symbol is overlaid, suggesting multimedia content related to CP+B's 2014-2015 campaign in Boulder, where apprenticeship experience involved crafting influential campaigns for world-renowned brands.

    CP+B →

    2014— 2015 • Boulder

    As an Apprentice, crafted campaigns that shaped culture for some of the world’s most recognized brands.

Education

2011 — 2015

Western Colorado University

I hold a BA in Graphic Design with a minor in Business. My studies in design allowed me to deeply explore traditional aspects of art and art history, developing a strong foundation in design principles and a keen understanding of the historical context of art and design trends.

Past Clients & Projects

Experience

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Whatnot →

    2021 - Present • Remote

    Crafting product design alongside top-tier designers, PM's, and engineers, driving innovation and user experience.

  • Fantasy →

    2020 - 2021 • Remote

    Developed design systems, vision strategies, and motion design for Salesforce and Meta, collaborating with elite designers.

  • Dynamic image of a surfer riding a wave, reflecting the energetic and fluid nature of the Altra project that entailed art and design for numerous shoe launches and digital products.

    Altra

    2019 - 2020 • Denver

    Led art and design for numerous shoe launches, managed digital products like Shoe Finder, fueled by a passion for running.

  • Photo of a robotic arm over a wooden surface, indicative of the Mondo Robot's project scope, which involved designing systems, motion, and product interfaces for high-profile clients.

    Mondo Robot →

    2018 - 2019 • Boulder

    Designed systems, motion, and product interfaces for high-profile clients like Coachella and Specialized.

  • Café scene with people interacting, representing Made's project, which involved creating brand engagement strategies for major brands such as Lyft, New Balance, and Beats.

    Made →

    2016 - 2018 • Boulder

    Created campaign strategies for major brands such as Lyft, New Balance, and Beats, enhancing brand engagement.

  • An interactive card from a professional portfolio displaying a blurred image of a busy shopping mall interior with multiple levels. A white circular icon with a play symbol is overlaid, suggesting multimedia content related to CP+B's 2014-2015 campaign in Boulder, where apprenticeship experience involved crafting influential campaigns for world-renowned brands.

    CP+B →

    2014— 2015 • Boulder

    As an Apprentice, crafted campaigns that shaped culture for some of the world’s most recognized brands.

Education

2011 — 2015

Western Colorado University

I hold a BA in Graphic Design with a minor in Business. My studies in design allowed me to deeply explore traditional aspects of art and art history, developing a strong foundation in design principles and a keen understanding of the historical context of art and design trends.

Past Clients & Projects

I can help with

Product Design

Fusing strategic design with creative direction, engaging user experiences are crafted that not only resonate with brands but also showcase measurable results. Through collaboration with teams and founders, dynamic design solutions are developed, incorporating 3D elements, interactive features, and fluid motion to elevate the brand narrative and user interaction.

Vision Strategy

Helping brands articulate their future goals and objectives through creative vision work. Whether defining a company's long-term roadmap or crafting a visionary narrative that inspires stakeholders, strategic guidance is provided to align teams around a shared future vision. Through a combination of foresight and creativity, assistance is given in developing a compelling vision that drives business growth and innovation.

Web Design

Designing visually striking and efficient websites, I focus on creating a user experience that captivates and retains. I ensure each website is intuitive, responsive, and aligned with the brand’s core values.

UX Strategy

Transforming business visions into user-centric realities, I leverage strategic, data-driven insights to craft digital experiences that drive competitive success and resonate with users.

Mentorship

I help designers elevate their craft by blending motion, interaction, and information architecture to create intuitive, high-impact experiences. My approach starts with deeply understanding user needs before moving to pixels.

What we might discuss:

  • Discovering and writing a user problem

  • Structuring information for clarity

  • Designing systematically at scale

  • Balancing aesthetics and function

  • Aligning design with business goals

  • Setting OKRs that drive impact

  • Refining through subtraction and simplicity

  • Designing UI with depth

Find time with me here ↗︎

I can help with

Product Design

Fusing strategic design with creative direction, engaging user experiences are crafted that not only resonate with brands but also showcase measurable results. Through collaboration with teams and founders, dynamic design solutions are developed, incorporating 3D elements, interactive features, and fluid motion to elevate the brand narrative and user interaction.

Vision Strategy

Helping brands articulate their future goals and objectives through creative vision work. Whether defining a company's long-term roadmap or crafting a visionary narrative that inspires stakeholders, strategic guidance is provided to align teams around a shared future vision. Through a combination of foresight and creativity, assistance is given in developing a compelling vision that drives business growth and innovation.

Web Design

Designing visually striking and efficient websites, I focus on creating a user experience that captivates and retains. I ensure each website is intuitive, responsive, and aligned with the brand’s core values.

UX Strategy

Transforming business visions into user-centric realities, I leverage strategic, data-driven insights to craft digital experiences that drive competitive success and resonate with users.

Mentorship

I help designers elevate their craft by blending motion, interaction, and information architecture to create intuitive, high-impact experiences. My approach starts with deeply understanding user needs before moving to pixels.

What we might discuss:

  • Discovering and writing a user problem

  • Structuring information for clarity

  • Designing systematically at scale

  • Balancing aesthetics and function

  • Aligning design with business goals

  • Setting OKRs that drive impact

  • Refining through subtraction and simplicity

  • Designing UI with depth

Find time with me here ↗︎

Inspiration

A collection of thinkers, designers, and artists whose ideas have shaped how I approach my work.

  • "Make something people want"

    Graham’s writing keeps me focused on real user problems. If people don’t need it, it doesn’t matter.

    Paul Graham

    Essays ↗

  • "People don’t buy what you do; they buy why you do it"

    Sinek’s work pushes me to design with purpose first. If the "why" isn’t clear, neither is the experience.

    Simon Sinek

    Book ↗

  • “I try to create work that feels open—something that anyone can engage with”

    KAWS’ ability to remix the familiar reminds me that great design can be playful and unexpected.

    Brian Donnelly

    Bio ↗

  • "I’m interested in the tension between control and chaos"

    Davie’s work reminds me that movement and rhythm matter. Great design isn’t static—it flows.

    Karin Davie

    Bio ↗

  • "Ideas are easy. Execution is everything"

    Doerr’s thinking reinforces that clear goals drive real impact. His OKR framework is a reminder that ambition is nothing without focus and measurable outcomes.

    John Doerr

    Book ↗

  • "Simplification is one of the most difficult things to do."

    Ive’s work challenges me to remove everything unnecessary until only what matters remains.

    Jony Ive

    Book ↗

  • "Find something to believe in, and find it for yourself."

    Kojima’s work reminds me that great ideas aren’t given—they’re discovered. Creativity comes from questioning everything and forging your own path.

    Hideo Kojima

    Wiki ↗

A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.