A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.

About

I'm currently a Product Designer at Whatnot, based in Colorado. With over a decade of experience, I have honed my skills at various agencies and in-house teams. I specialize in designing interfaces and guiding teams to build products from inception to launch, specifically for early-stage companies and emerging startups in fintech, ecommerce, AI, data, lifestyle, and healthtech. I have led teams in crafting strong brand identities and digital products for a wide range of clients, from startups to well-established brands like Specialized, Pearlizumi, Beats, Meta, Salesforce, Lyft, VF, Under Armour, Coachella, and Google.

I'm grateful for every project manager, strategist, copywriter, creative director, engineer, and designer I've teamed with — together, we've turned bold ideas into reality. Success is a team effort, and I celebrate the collective talent behind each project.

What I do, I design interfaces and help teams build products from 0 to 1, ensuring we meet business goals along the way.

Why I do it, I believe in building digital products that unite minimalism with playfulness, achieving clarity and efficiency. I seek partnerships with teams committed to creating not just human-centric solutions, but also products that positively impact the lives of those who use them.

How I do it,

Learn, by delving deep into the competitive landscape, user feedback, conducting market analysis, and facilitating surveys and workshops. Gather and distill these insights into a comprehensive and accessible document, setting the stage for product development.

Ideate, challenge norms through iterative explorations through sketching, interactive prototypes, haptics, animation, sound, and 3D renders, to illustrate ideas that are both good for the business and good for the user.

Develop, uphold the principle that an idea's merit lies in its realization, advancing through testing sessions and refinement towards production.

Realize, track key success metrics to gauge the project's impact and disseminate insights among stakeholders, ensuring collective learning and refinement post-launch.

Experience

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Whatnot →

    2021 - Present • Remote

    Crafting product design alongside top-tier designers, PM's, and engineers, driving innovation and user experience.

  • Fantasy →

    2020 - 2021 • Remote

    Developed design systems, vision strategies, and motion design for Salesforce and Meta, collaborating with elite designers.

  • Dynamic image of a surfer riding a wave, reflecting the energetic and fluid nature of the Altra project that entailed art and design for numerous shoe launches and digital products.

    Altra

    2019 - 2020 • Denver

    Led art and design for numerous shoe launches, managed digital products like Shoe Finder, fueled by a passion for running.

  • Photo of a robotic arm over a wooden surface, indicative of the Mondo Robot's project scope, which involved designing systems, motion, and product interfaces for high-profile clients.

    Mondo Robot →

    2018 - 2019 • Boulder

    Designed systems, motion, and product interfaces for high-profile clients like Coachella and Specialized.

  • Café scene with people interacting, representing Made's project, which involved creating brand engagement strategies for major brands such as Lyft, New Balance, and Beats.

    Made →

    2016 - 2018 • Boulder

    Created campaign strategies for major brands such as Lyft, New Balance, and Beats, enhancing brand engagement.

  • An interactive card from a professional portfolio displaying a blurred image of a busy shopping mall interior with multiple levels. A white circular icon with a play symbol is overlaid, suggesting multimedia content related to CP+B's 2014-2015 campaign in Boulder, where apprenticeship experience involved crafting influential campaigns for world-renowned brands.

    CP+B →

    2014— 2015 • Boulder

    As an Apprentice, crafted campaigns that shaped culture for some of the world’s most recognized brands.

Education

2011 — 2015

Western Colorado University

I hold a BA in Graphic Design with a minor in Business. My studies in design allowed me to deeply explore traditional aspects of art and art history, developing a strong foundation in design principles and a keen understanding of the historical context of art and design trends.

Past Clients & Projects

Experience

  • Image of a crowded public event with a stylized 'open' sign floating above the crowd, representing a project for Whatnot focused on crafting product design and innovative user experiences.

    Whatnot →

    2021 - Present • Remote

    Crafting product design alongside top-tier designers, PM's, and engineers, driving innovation and user experience.

  • Fantasy →

    2020 - 2021 • Remote

    Developed design systems, vision strategies, and motion design for Salesforce and Meta, collaborating with elite designers.

  • Dynamic image of a surfer riding a wave, reflecting the energetic and fluid nature of the Altra project that entailed art and design for numerous shoe launches and digital products.

    Altra

    2019 - 2020 • Denver

    Led art and design for numerous shoe launches, managed digital products like Shoe Finder, fueled by a passion for running.

  • Photo of a robotic arm over a wooden surface, indicative of the Mondo Robot's project scope, which involved designing systems, motion, and product interfaces for high-profile clients.

    Mondo Robot →

    2018 - 2019 • Boulder

    Designed systems, motion, and product interfaces for high-profile clients like Coachella and Specialized.

  • Café scene with people interacting, representing Made's project, which involved creating brand engagement strategies for major brands such as Lyft, New Balance, and Beats.

    Made →

    2016 - 2018 • Boulder

    Created campaign strategies for major brands such as Lyft, New Balance, and Beats, enhancing brand engagement.

  • An interactive card from a professional portfolio displaying a blurred image of a busy shopping mall interior with multiple levels. A white circular icon with a play symbol is overlaid, suggesting multimedia content related to CP+B's 2014-2015 campaign in Boulder, where apprenticeship experience involved crafting influential campaigns for world-renowned brands.

    CP+B →

    2014— 2015 • Boulder

    As an Apprentice, crafted campaigns that shaped culture for some of the world’s most recognized brands.

Education

2011 — 2015

Western Colorado University

I hold a BA in Graphic Design with a minor in Business. My studies in design allowed me to deeply explore traditional aspects of art and art history, developing a strong foundation in design principles and a keen understanding of the historical context of art and design trends.

Past Clients & Projects

I can help you with

Product Design

Fusing strategic design with creative direction, engaging user experiences are crafted that not only resonate with brands but also showcase measurable results. Through collaboration with teams and founders, dynamic design solutions are developed, incorporating 3D elements, interactive features, and fluid motion to elevate the brand narrative and user interaction.

Vision Strategy

Helping brands articulate their future goals and objectives through creative vision work. Whether defining a company's long-term roadmap or crafting a visionary narrative that inspires stakeholders, strategic guidance is provided to align teams around a shared future vision. Through a combination of foresight and creativity, assistance is given in developing a compelling vision that drives business growth and innovation.

Workshops

Aligning and motivating a team is crucial for the success of any project. I facilitate brainstorming sessions that focus on user-centric problem-solving, starting each session with the pivotal question, "How might we?" This approach encourages solutions that are directly tailored to address user needs.

Web Design

Designing visually striking and efficient websites, I focus on creating a user experience that captivates and retains. I ensure each website is intuitive, responsive, and aligned with the brand’s core values.

UX Strategy

Transforming business visions into user-centric realities, I leverage strategic, data-driven insights to craft digital experiences that drive competitive success and resonate with users.

I can help you with

Product Design

Fusing strategic design with creative direction, engaging user experiences are crafted that not only resonate with brands but also showcase measurable results. Through collaboration with teams and founders, dynamic design solutions are developed, incorporating 3D elements, interactive features, and fluid motion to elevate the brand narrative and user interaction.

Vision Strategy

Helping brands articulate their future goals and objectives through creative vision work. Whether defining a company's long-term roadmap or crafting a visionary narrative that inspires stakeholders, strategic guidance is provided to align teams around a shared future vision. Through a combination of foresight and creativity, assistance is given in developing a compelling vision that drives business growth and innovation.

Workshops

Aligning and motivating a team is crucial for the success of any project. I facilitate brainstorming sessions that focus on user-centric problem-solving, starting each session with the pivotal question, "How might we?" This approach encourages solutions that are directly tailored to address user needs.

Web Design

Designing visually striking and efficient websites, I focus on creating a user experience that captivates and retains. I ensure each website is intuitive, responsive, and aligned with the brand’s core values.

UX Strategy

Transforming business visions into user-centric realities, I leverage strategic, data-driven insights to craft digital experiences that drive competitive success and resonate with users.

A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
  • ADAM SINDA —
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.
A portrait of Adam Sinda, a product designer, seated and looking thoughtfully off to the side. He is in a casual pose with his hands clasped, wearing a dark polo shirt. The background is a warm, neutral tone, and his name is repeated in large white letters, emphasizing his personal brand. Below his name, text states his occupation and his current position at Whatnot.